- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types including dry, mature, sensitive, blemish-prone, combination and normal.
Why we stand behind it
Alima Pure Satin Matte Foundation is a loose powder foundations created from four pure ingredients to give you a buildable, matte formula. The 45 shades have five undertones, designed to enhance your skin, hide imperfections, balance discoloration and allow your natural glow to shine through.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreWhat is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
As a Foundation: Tap a small amount of powder into the top of the canister and then using the Alima Pure Powder Foundation Brush, pick up product with the bristles and apply to face using a press-and-swirl or buffing motion. Continue to build by applying more foundation until your desired amount of coverage is achieved.
As a Setting Powder: Using a fluffy powder brush or round sponge, swirl or press over foundation.
Full ingredient list
Click or tap an ingredient to learn more
Powered by ClearForMe
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create account
